This ad is from Jose Cuervo and it is trying to sell its Tequila. Jose Cuervo has been in production sense 1795. Jose Cuervo is the oldest and obviously first tequila producer. This ad is designed for the younger crowd. The Picture shows that young 20 somethings are drinking and having fun. I think that by this they are trying to get younger crowds to like tequila and so then as they get older and drink more they will drink Jose and nothing else.
This ad only really hits on one of the appeals. This ad solely solely reallies Pathos. The picture wants to convey that if you drink you should do it with friends to enhance the time that your having with them. They stay away from Logos and Ethos in this because the person wanting this add isn't very interested in the logic and credibility of this add that much.
3 comments:
I would be interested to know how you interpret the words on the add "pursue your daydreams". Perhaps this has something to do with the fact that the picture is of a man and a woman in swimsuits, embracing. Also, could the writing on the bottom, "Hecho en Mexico" and the date and the "drink responsibly" mean something too? I'd like to read what you have to say about that.
Well when i read the Pursue Your daydreams line I didn't actually think anything of it other then a bullshit disclaimer type of line. That means this most likely won't happen, but the ad is still wanting u to drink there product so you can get drunk goggles and think that your following your daydreams. The Hecho en Mexico i have no idea what that means i don't speak Spanish and didnt bother looking it up. I think your looking to much into this ad trying to dissect it like it's going to be in the Smithsonian.
Hecho en Mexico....Made in Mexico. Retards. And for the pursue your daydreams....just shut up and get drunk
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