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This ad is from Jose Cuervo and it is trying to sell its Tequila. Jose Cuervo has been in production sense 1795. Jose Cuervo is the oldest and obviously first tequila producer. This ad is designed for the younger crowd. The Picture shows that young 20 somethings are drinking and having fun. I think that by this they are trying to get younger crowds to like tequila and so then as they get older and drink more they will drink Jose and nothing else.
This ad only really hits on one of the appeals. This ad solely solely reallies Pathos. The picture wants to convey that if you drink you should do it with friends to enhance the time that your having with them. They stay away from Logos and Ethos in this because the person wanting this add isn't very interested in the logic and credibility of this add that much.