Cooooooookie Crisp
Cookie crisp cereal has been around for a long time, and for good reason. I couldn't find a more recent ad online, but the marketing for the cereal is very good. they play on the emotional appeals of the young. they use their animations to tell a little part of a story each time to keep the little kids entertained. they are also able a very logical company with their cereal. Little kids like sugary snacks and what better way then to use little cookie shaped morsels. General Mills the maker of this cereal has made many other successful cereals and knows what they are doing when it comes to food production. I have never heard of general mills contaminating anything large scale and their food safety adds much credibility to their cereal that they produce. As i mentioned before their cartoon ads tell a story in each commercial. in the comercials they have a cop and robber, these cartoons teach the distinction of good and evil and teach the kids to be good and you will prevail.

In this picture we see Joe Camel relaxing at a beach smoking a cigarette. The tobacco industry isn't suppose to market to younger kids, but i think that this add is a direct marking add to draw younger kids into smoking. This add will be looked at from that perspective. As an add for younger kids this add is quite effective at keeping their attention and getting them interested in smoking. Kids are drawn to animated images and also as kids get older want to look and act like adults and this camel looks like an older person who's smoking. This add works well with grabbing young children's attention. This add is a some what logical approach to how to get new buyers for their product. It is not a morally right at but a logical way to get new customers for their product. As for any credibility for this add i think that it is lacking because if they are going for adults a cartoon character isn't good advertising and looses them credibility. then if they are going for kids, marketing younger people looses them credibility also because the kids they are marketing are not old enough to smoke and becomes bad practices by camel.

The movie The Patriot released in 2000 is based on the American Revolution. This movie relies heavily on Pathos to draw the viewer in. Some of its stronger moments of Pathos is the general story line because of living in America we have a knowledge of this and its changes that it made. Another strong use of Pathos is Mel Gibson's desire to keep his family safe which most parents would agree with. I talked about this with a history teacher and said the way the things happened in here wasn't very accurate. so i belive the credibility on this movie is lacking, but for the average movie goer historically accuracy isn't that important as long as the story line is able to keep you drawn in. I think that this movie though is very logical in the flow of movie. The actions of the lead and anti-hero make sense and don't seem erratic or ill thought, but as how some in real life may handle the current situations.